In this article Pick1 – the profiling, retargeting and engagement tool – tells you how to generate Engagement and strengthen the EdgeRank of your Facebook Page
Community Managers: the situation
Facebook Fan Pages are more than a simple sequence or feed of statuses from fans
with no room for Community Managers to interact with their users base.
Todays, Community Managers have a powerful tool to communicate with their fans, they have the Rich Web, where everyone can share pics, videos, media and, of course, posts and statuses.
Fan Pages are now more flexibles than ever to get the maximum out from your marketing and communication strategy.
Statistics show that users are engaged with tons of Fan Pages on a daily basis, so they demand to have a very cool fan page to find it very special and interact with it. Your best strategy is to get that match between your users and your fan page starting from day one, this is why a direct question, a survey or a poll is the best way to engage users, to have them love your brand, your product or your service, because they will understand you care about what they think about you.
Polls Engagement = EdgeRank!
To establish the “active link” between a fan and your Fan Page, you should use Pick1’s Survey, the tool which will become your best friend. When a user land on your Fan Page, he/she will see an intriguing question, which they feel engaging themselves to a reply. Now you’ve built a connection with that person.
You know what this means?
- The user has established a connection with your Fan Page, and from this moment you are closer to him;
- Facebook has seen this interaction between your Fan Page and that user, which means that in the future Facebook will show to the User more contents from your page. Why? Facebook supposes that the User is interested in your page;
- Facebook will also start giving more “weight” to what you will publish on your Fan Page: infact Facebook understood that someone interacted with your content and this means your content is valuable! In the social jargon it is said he has given a higher EdgeRank to your page. One of the goals of every community manager should be to increase the EdgeRank of his page!
Create a survey for your Facebook Page
Once you have registered on Pick1, click the button “Create a New Survey”
Add the first question. In this example I created a “multiple choice” question, which means users can pick multiple answers from a set I provided
Add the possible answers:
Add other questions, clicking on “Add new Question”
After adding the questions and the optional answers you are here:
It’s time to set the message that will be shown at the end of the survey. In this case, it’s a simple thank you message. Click on Completion Page and:
In Advanced Options you can decide if you would like the user to share on his/her Facebook Wall the “he just answered the survey”.
This is optional but that could improve your chances to engage more user’s friends by word of mouth
Now click on the General Info tab for setting the name of our survey:
The final step is to save, publish and share the survey choosing among a unique survey link, or embed the survey in your website using a widget (code provided by Pick1, just cut and paste in your html page code) or post it directly on Facebook. Click on “Save and Publish“:
The goal of this example is to show hot to integrate a survey into a Facebook Fan Page and collect the users graph of those who replied, so I choose the “Add to Facebook Page” option and then clicking the red button “Install in new page”.
A window will pop up letting me decide on which Fan Page I want to publish my survey.
The survey is now online in your Fan Page!
CREATE YOUR OWN SURVEY for your Page!